YOU STARTED A BUSINESS TO OWN YOUR FUCKING LIFE.
TODAY’S THE DAY YOU TAKE IT BACK.

A 12-month intimate program for female Founders, Owners, & CEOs to transform from hustling, borderline burned out business owner to an aligned, discerning leader primed for exponential growth without exponential sacrifice.

(because you’ve worked too hard for this to be as good as it gets)

ONLY 4 SPOTS AVAILABLE

When You Dial Up Your Inner Operating System and Become Unfuckwithable

You Smash Doubts, Command Big Payoffs & Delegate With Ease

No longer will all those internalized habits, limiting or subconscious beliefs threaten to undermine your business strategy, sales, marketing and visibility.

Instead, you become a fully embodied leader who:

^^Those are all skills and habits you can build from the inside out with the guidance of expertly trained and experienced practitioners who use proven best practices when working with the psyche and behavior change.

Right Now When You Face A Wobble
You Default To The Things You’ve Always Done…

1

SEEKING FAST FIX SOLUTIONS TO SHAKE FREE OF IMPOSTER SYNDROME

Technically, you’re signing up for all the right things. 


Hiring the business coach for accountability, taking courses to learn the funnel tactic promising to 2x your revenue and bringing on team members to manage those admin tasks keeping you too busy working in the business.


You’ve been trying the same damn fixes over and over, only to find yourself right back where you started. Until now, you didn’t know there was a fresh option to bust out of this cycle…by going within.

2

LISTENING TO THE B.S. YOUR BRAIN TELLS YOU THAT KEEPS YOU STAGNANT

”I am not enough…educated/ready/smart/thin/young/pretty enough”...


“Who am I to work only 30 hours a week and make this kind of money?”


“I should just do this myself…”


Feelings LIE sometimes. 


Without knowing how to discern the difference between facts and the stories keeping you stuck, this deep nagging unworthiness threatens to disconnect you from what you want to achieve.


3

QUESTIONING WHETHER ACHIEVING YOUR GOALS IS POSSIBLE (or if you even deserve them)

Women are always bumping up against old, outdated, family and cultural programming that tries to force us to choose between the business and  life we’re conditioned to want versus the business and life we actually desire.


Be a good mom/partner/friend OR have a top-performing business. 


Be kind OR be wealthy.


If the idea that you don’t have to choose between success AND all the other life stuff that matters to you makes you feel triggered, take it as a sign that it’s time for growth, healing, and change.


Relying on these default settings is 100% normal. 

Every entrepreneur struggles. 

You’re not alone, and you don’t need saving. 

We all come by negative internal stories honestly. Until now, we have never known how to unlearn them and tell a new story.

HEAR ME WHEN I SAY THIS

Growing And Scaling A Business Is Messy As Hell

Every single entrepreneur who experiences rapid growth will also experience threats to that growth that come from WITHIN HER.

With more demands, decisions, and delegation, scaling a business triggers all our very human insecurities, fears, and doubts.

So when you’re attached to stories that don’t support your growth, they cost your…

🫠Time

   ….you become the bottleneck that’s slowing the growth of your company

🫠Team

…their high performance suffers 

🫠Revenue

…the visibility of your brand tanks, and your hesitation to give a full-bodied yes or full-stop no hurts your potential to put more in the bank. 

The cost of these stories to your life…well, it’s just about everything.

It’s time to loosen that white knuckle grip and decide to get back in alignment with your goals.

THIS WILL HIT YOU IN THE GUT

No Strategy Or Tactics Will Ever Outperform Your Upper Limits

Carl Jung was right on the money when he said, “Where you fear is, there is your task.”

Deep, unwavering self-belief is the remedy.

That’s why a one-and-done approach to leadership development isn’t enough. 

You wouldn’t expect to master your sales funnels in one go. 

Mastering yourself works on the same principles. 

Build. Test. Assess. Repeat.

The path to becoming the unstoppable leader your goals deserve begins the day you realize this: 

YOU’RE THE BIGGEST AND BEST INVESTMENT YOU CAN EVER MAKE IN YOUR BUSINESS.

As you grow your business from high multiple six to 7+ figures, the self-care you require evolves from spa days into disciplined practices that are relentless AF when your excuses show up in full force to try to mess with your bandwidth or boundaries.

You are the hero of your own story, and your heroic development deserves tending. 

That’s why becoming the leader your business needs must include developing an Inner Operating System that consistently supports your growth without sabotaging your company goals.

CONSIDER THIS YOUR OFFICIAL INVITATION TO JOIN ME INSIDE…

A 12-month intimate cohort for high-earning female Founders, Owners, & CEOs ready to create the ultimate inner operating system required to become the leader their business and team needs to grow and scale with ease.

With only 8 spots in total, our coaches and community have the bandwidth to level up by co-creating, collaborating and holding space for everyone’s success.

Since joining, I’ve 2x my revenue, added 2 rockstars to my team, and developed a new online group offer. 

I also began developing a GLOBAL team of experts.  

I’m growing confidence, energy, self-love and resilience daily.”

Kathleen Pringle, 

CEO KATHLEEN PRINGLE GROUP

I’LL NEVER GATE KEEP YOUR SUCCESS

Move Through The Forged Framework
To Become Unstoppable

The biggest obstacle to your growth is personal, not tactical. 

As your business grows, it will always snap back to the level of the human leading it. 

So, if you want different results, there’s different work to be done. 

As a member of Forged, you’ll unlock the 6 key skills within the Forged Framework. Using micro lessons to overcome your personal fears, resistance and the habits that no longer serve your business, you’ll become the leader your elevated vision demands.

KEY 1: EMBODYING YOUR VISION WITH CLARITY AND CONFIDENCE

“I embody my goals and vision. 

I show up confident about what I want, even when I’m scared shitless because I know it’s coming for me, and it’s mine.”

KEY 2: SELF TRUST & DISCERNMENT

“I trust myself to know that when I give a full-bodied yes it reflects my values, vision and mission. 

I trust my full-stop no will make room, space, and resources for what I want to say yes to.”

KEY 3: BOLD BOUNDARY SETTING

“I set and hold boundaries for myself, my life, and my business. 

My worth as a human is not diminished when I hold steadfastly to the promises I made for my vision, team, and business.”

KEY 4: REPROGRAM INVISIBLE SABOTEURS

I actively reprogram my limiting beliefs by committing 15 minutes daily to communicate with my subconscious.

When I do this consistently, my brain and mind get on board with my business.“

KEY 5: EMOTIONAL AGILITY

“I have the skills to feel my feelings and understand what is triggering me.

As a leader, I can also unhook from those feelings to make the aligned, empowered decisions my business deserves.”

KEY 6: BUILDING BRAVERY AS A SKILL

“If I wait until I feel brave, I’ll never get anything done. 

Since my business requires me to do things I’ve never done before, I’ve built the skills to make bravery a habit.”

WE’RE WALKING RIGHT ALONGSIDE YOU FOR 12 MONTHS

Forged Delivers More Than New Skills & Habits

Invisible Saboteurs™ will show up every time you try to level up.

Inside Forged we’re here to call bullshit on the things that no longer serve you and act as sage guides working you through psychological resistance because you and your business deserve better. 

Here’s a breakdown of how we show up for you…

Ongoing Personalized Support

AVAILABLE 4-DAYS A WEEK ON VOXER

A chance to have Kelly in your pocket to tackle immediate wobbles, so you can work through resistance and get  massive clarity to do the damn thing.

Weekly Group Calls

STRATEGIC ADVISORY + COACHING, COMMUNITY & COACHING CALLS

Bi weekly calls with Kelly & Dr. Kelli Saginak to help your brain commit to being on board with your business while working through challenges in real time.

A Private Community

ENJOY AN OFF-FACEBOOK GROUP TO CONNECT

You’ll forge new connections and celebrate successes with peers while working through the hard stuff of being a human and a scaling business owner.

YOUR BUSINESS CAN ONLY GROW AS FAR AS YOU DO

Commit To Becoming A Leader With An Unstoppable Inner Operating System

CHOOSE THE INVESTMENT OPTION THAT WORKS BEST FOR YOU

PAY IN FULL
$22,000

(Pay in full & receive a $500 savings)

INSTALLMENTS
12 x $1875

IS YOUR GUT A “HELL YES!!” BUT YOU HAVE 1 OR 2 QUESTIONS BEFORE YOU JOIN US ⬇️

Shoot me a Voxer at web.voxer.com/u/kruta5448 to save yourself a 30-minute call!

“Working with Kelly will change your life. It will be uncomfortable. It will be challenging, but the result will be so worth it.”

Meet Tessa Arias, CEO & Founder of Handle The Heat. 

Before working with me, Tessa felt like she had plateaued in business and no longer enjoyed herself. She was oscillating between bored and dissatisfied and overwhelmed and frustrated. Click the video to hear from Tessa about what changed over the last year while we worked together.

I’M HERE TO SEE YOU WIN

Book Your Call By This Sunday, October 8th To Receive A BONUS 60-Minute Private Goal Assessment Session with Me

(A $2000 Value)

During our 60-minute one-on-one call, I’ll help you personally identify the outcomes you want from Forged and assess their ROI so we can focus on setting you up to change the habits, mindset and tactics sabotaging your vision.

The #1 Piece Of Feedback From My Clients?
“This Shit Works. Period.”

Hi there! I’m Kelly Ruta.

HIGH-PERFORMANCE COACH. FORMER 20+ YEAR CLINICAL PSYCHOTHERAPIST. 

8 years ago, I gave the middle finger to insurance companies to pursue a bigger, bolder calling…

…helping female founders, owners, & CEOs do the deep inner work while they scale and grow.

I believe women are being called to rise and lead like never before in modern history.

And entrepreneurs are perfectly positioned to create a massive positive impact on the planet.

I’m here to teach and coach women to create foundational psychological shifts that lead to exponential business growth.

You and your business deserve to be well taken care of in safe relationships with well-trained people.

If that speaks to you, it’s time to apply for Forged.

MY CLIENTS DO NOT EFF AROUND

The Ripple Effect Of Exponential Growth

What surprised me most about working with Kelly is how incredibly strong and powerful her intuition is. Despite having done several years of mindset work on myself, she could see hidden limiting beliefs that held me back from living to my fullest potential. 

Since working with her, I’ve reached new levels of joy, confidence, and peace in the way I live my life and run my business

I’ve been able to let go of my attachment to what things have to look like in order to make way for curiosity and fun. That tweak alone has created exponential growth in my business!

-Gina Molinari, Entrepreneur, Author and Keynote Speaker

“Wow! I went back and looked at my original notes from when I joined and I’ve doubled my monthly revenue, hired two team members, fired toxic clients, and become clear on what my next moves are. 

I feel constant excitement for the future rather than frustrated spinning my wheels staying in place.”

-Tracy Jepson, CEO TLJ Consulting

“Before joining the program, I had a good business that was growing but at too slow of a pace for my level of expertise and training. 

I instinctively felt like I was being held back by something that I just couldn’t define. 

Quickly I started to open my eyes to those blind spots and something shifted in me that not only allowed me to 4X my prior business launch, but also made a huge impact in my personal life. 

If your business is good, and you know it can be better but can’t figure out how to get there, join this program and find out!”

-Aicha Bascaro, Author, Founder and CEO The American Franchise Academy

Forged Is The Right Container For Female Founders, Owners & CEOs Like You, Who Are…

AND BECAUSE I WANT YOU TO HAVE TOTAL CLARITY ABOUT JOINING US,
HERE'S HOW TO KNOW IF FORGED IS 100% NOT A FIT …

Forged is not for you if you are…

There is no magic in handing over a credit card number. Results follow consistent action.

“ I couldn’t stay where I was, so I pushed through…So glad I did.

I’ve done a lot of other programs in the past, and have never felt like I got value matching the price I was paying.

This program was the one for me. 

Kelly has an approach that has drawn out my best efforts, and has called to every part of me that was holding me back. 

There are MILES between when I started in November and where I’m at now. “

Emily Thiessen

Got Questions? Let’s Talk Them Out

Mindset work is all about reframing thoughts, increasing self-awareness, cultivating clarity and curiosity, and shifting cognitive perceptions.

Inner Operating System (IOS) Development is all of that PLUS power and identity embodiment, building self-trust and discernment practices, learning to set boundaries like a boss, reprogramming subconscious limiting beliefs, creating emotional agility for high performance AND building bravery as a skill (not an emotion).

The difference is that you are taught and coached to develop your Inner Operating System by someone with almost 30 years of experience and advanced education vs a mindset coaching certification somebody can earn in a few weeks.

IOS development is likely not in your business coach’s wheelhouse, just like sales funnels are not in mine. 

That’s OK and also why investing in both the business AND the leader is equally important.

Both Dr. Kelli and I are clinically trained to work with the intersection of your mind, lived experiences, emotions and decisions. Combined, we have almost 70 years of experience that came after years of formal education and training.  

Client safety is our top priority. We have the science-based best practices needed to sidestep many issues other coaches aren’t trained to do. 

You’re safe to bring everything to our community. 

Gaslighting, codependency, re-traumatization and microaggressions don’t live in our spaces.

WE’VE GOT YOU.

And yes, if I believe what you’re dealing with could benefit from therapy, I’ll always tell you (and even give you a list of referrals.)

In this intimate group setting, there won’t be anywhere to hide. You’re here because you want to develop the Inner Operating System your business and team need from you.

I find 8 is the perfect number to form an intimate group where we can all make space for co-creating, collaborating and celebrating each other’s success. 

And by now, you know I’m all about boundaries and bandwidth.

Since I walk my talk, I intentionally created this cohort size to fully immerse myself in supporting you at a high level while still having time for my family, besties, books, and all things Halloween. Seriously. If it’s spooky, witchy, or involves jump scares, I want to know about it.

We set this program up to intentionally support busy women. That’s why the content gets delivered in micro lessons, strategic advisory calls are every other week and you have Voxer access in between to get your real-time needs met. 

Inside Forged, I teach you exactly how to reprogram your limiting and subconscious beliefs with a practice that takes you only 15 minutes a day. 

Additionally, we know that sometimes you will want more support for a safe space to connect with the women in your cohort, which is why the Coaching, Community & Accountability calls with Dr. Kelli happen every other Thursday. 

We want you to show up for as much as possible, but there is no falling behind and no pressure to score an A.

For the last 8 years, I have tested group cohort lengths. We have repeatedly seen the best results come out of 12-month containers. It allows plenty of space to grow and integrate without hustling, rushing, or feeling pressured not to fall behind.

Plus, we provide you an option to renew for a second year with Loyal Client Pricing because we know everyone learns and habituates at a different rate.

Absolutely. We see exponential results when partners or owners/CMO/CFO/COO’s do the work together!

Let’s discuss options for you on our call. Book your time to talk here >>

Yes. Forged is scheduled to be open twice a year. However, it will not be offered again in 2023.

FORGED BEGINS WITH AN ORIENTATION CALL ON MONDAY, OCTOBER 16TH, 2023

Create Traction That Pays Off For Your Calendar, Bank Account, Productivity And Peace Of Mind

CHOOSE THE INVESTMENT OPTION THAT WORKS BEST FOR YOU

PAY IN FULL
$22,000

(Pay in full & receive a $500 savings)

INSTALLMENTS
12 x $1875

THERE’S A REASON YOU’RE STILL READING THIS PAGE

Deep Down You Know It’s Time To Do A Different Kind Of Strategic Work

If I had a dollar for every time a brilliant woman asked me, “If I am so smart why do I keep…”

⚠️Making hiring mistakes

⚠️Filling up my calendar working IN the business when I know I need to step back and work ON the business

⚠️Passing opportunities up because I might not be “qualified enough” for them

⚠️Doubting my vision because “who am I to build a multi-6 or 7+ company?”

⚠️Holding back on making power moves because growth means sacrificing the other things that are so important to me

…well, I’d have a lot of extra dollars.

You’ve already experienced how all the tactics you have learned still haven’t fixed the threats to your time, team, and revenue.

That’s because those strategies will never outperform the quality of your inner architecture.

You need to know this: Leadership skills are not fixed and innate, leaving you at the mercy of the gene pool.

You can rewire your brain to get on board with becoming the strategic leader your business needs to grow. 

Effective leaders are FORGED–inside my intimate program of 8 women Founders, Owners, & CEOs.

That said, I’ve NEVER had a client who wasn’t (even just a little bit) scared to do the inner work.  

Reach out to me today so I can make it safe and sustainable for you. 

You don’t have to do this on your own.

Much love,

Kelly

ONLY 4 SPOTS AVAILABLE

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