Radical Resilience for Sustainable Success

What 3 successful owners/founders did to build profitable companies without losing their minds.

We are so excited to invite you to watch an intimate conversation with 3 in-demand and highly respected business leaders who are ready to talk about exactly what it took to build the kind of resilience that running a modern day, profitable business demands.

If you are familiar with Kelly, you already know she is allergic

to shallow conversations and cookie-cutter questions.

Get ready for real talk instead of the perfectly curated IG

facade we are all sick to death of!

During This Free Roundtable Session

Here's what you can expect to take away:

An honest conversation about failing your way to success
Business truths that most online entrepreneurs are too afraid to talk about
The mistakes they see entrepreneurs make when it comes to success mindset
The steps these amazing owners took to build resilience and courage to lead successful businesses without sacrificing their personal lives, mental health or wellbeing.

Meet Your Guests

Tessa Arias

Owner, Author, Handle the Heat

Tessa Arias is a professionally trained chef and cookbook author. She founded Handle the Heat in 2009, where she shares baking recipes with a sprinkle of kitchen science for millions of home bakers worldwide.

Eleanor Beaton

Coach, Podcaster, Founder Safi Media

Eleanor Beaton is an award-winning entrepreneur, author and business coach who has been recognized internationally for her work advancing women entrepreneurs and leaders.She is the founder of Safi Media, a coaching and education company on a mission to 2X the number of women founders who sustainably scale past $1M in revenue by 2030. Safi Media is recognized as one of the world’s top coaching companies specializing EXCLUSIVELY on providing targeted support to the roughly 5% of women founders who generate between 200K-2M in revenues per year.The former Chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has advised billion dollar CEOs, former First Ladies, celebrity entrepreneurs, and emerging women business owners including luminaries such as Annette Verschuren, Arlene Dickinson and Margaret Trudeau. She has been a finalist for the National Business Book Award and a National Magazine Award – Canada’s top honours for business writing, and won the Hector Jacques Award for Entrepreneurial Excellence from the Black Business Initiative, The Harry Jerome Award for Professional Excellence from the Black Business and Professionals Association, the Judge J Elliot Hudson Distinguished Alumni Award from the University of King’s College, and numerous Atlantic Journalism Awards for business reporting. She was recognized by the Corporate Excellence Awards as Canada’s Leadership Coach of the Year.

Maritza Tobon

Tech Founder and AI Advisor

As the co-founder and CTO of Maison Ventures, Maritza is on a mission to make artificial intelligence at the forefront of our next generation of community driven platforms. A passionate advocate for diversity in tech, Maritza empowers audiences to leverage AI as an equalizer that levels the playing field.

Drawing from over 18 years of multidisciplinary experience at tech startups, enterprise and innovators like Meta, she translates complex AI capabilities into straightforward strategies to help founders gain a competitive edge.

Maritza is a trusted voice mentoring the next wave of women tech innovators and founders via HN Haus, a network and business education platform, and Maison, the premier private network and AI-powered visibility platform for affluent women. She is trusted by brands like Microsoft, NASDAQ, and Digital Summit.

When she’s not pushing the boundaries of AI, you can find Maritza championing the women-led entrepreneurial movement, spending quality time with her three kids, or getting her fitness fix at the nearest CrossFit box.

Meet Your Host

Kelly Ruta

Founder and CEO, Kelly Ruta International

Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who made a leap into the coaching world to help entrepreneurs create an ultimate inner operating system for rapid scaling without rapid breakdown.

Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one’s mindset, limiting beliefs, conditioned programs, or habits. She is obsessed with helping entrepreneurs and their teams do deep inner work to support sustainable growth.

Kelly is a hardcore introvert, Starbucks addict, 9 Quickstart and Enneagram 8. Her soul calls the beach home. When she isn’t working, Kelly is hanging with her ride-or-die besties, has her head in a book or is with her husband and two (mostly grown) sons.